Analysis of Enterprise Performance Evaluation in Terms of Environment and Morality

It’s unavoidable that nowadays enterprises must evaluate their performance to maintain their presence. Enterprise performance evaluation is multi-dimensional, complicated and difficult process that much. Nowadays, environment is one of the most important dimensions for evaluating enterprise performance. In this context, environment is seen one of the important stakeholders of enterprise. Reasons which push enterprises to consider environment factor in evaluating enterprise performance are related to legislative and market-based. Because of these interactions it’s seen that enterprise performance evaluation frameworks being developed usually include environment dimension. Exhibiting ethical conduct of enterprises increase brand value of product in addition to improving corporate image and is a factor which increases the confidence of its stakeholders towards the company. When considered from this point of view ethical performance is become one of success criteria for enterprises anymore. In this study position of these dimensions in enterprise performance evaluation will be examined by emphasizing methods.